Christoph has been building links since 2003, recovering websites from Penguin penalties since 2012 and is the founder of LinkResearchTools (LRT), Link Detox and Impactana.
This training will introduce you to basics of links, metrics from basics to advanced, link analysis and many different use cases and strategies that can be a lifesaver, time-saver or money-maker.
If you are looking for a training that recommends to waste dozens of hours per link profile analysis in Excel, then this training is not for you.
If you want to learn about the most important link and SEO metrics, then this is for you.
I started working in online marketing in 2003 providing SEO consulting and link building services. Out of the need for reliable and accurate SEO software, I developed the first internal tools in 2006. This was the basis for the full product LinkResearchTools (LRT) launched to the public in 2009 as SaaS product with four tools. Thanks to ongoing development, LinkResearchTools now provides 21 tools with ever growing power, and functionality adapted to market requirements and Google changes.
When the famous Google Penguin update changed the rules of SEO in 2012, Christoph launched Link Detox, a software built for finding links that pose a risk in a website’s backlink profile. Christoph has been talking and writing about link risk management since early 2011 and introduced the technology and formal process for ongoing link audits in 2012 as well as pro-active removal and “disavow” of bad links.
In 2015, I launched Impactana, a “Content Marketing Intelligence” software that helps marketing professionals find content ideas and people that make an impact.
You can read more about me here.