Previous Lecture Complete and continue  

  Detect a link redirect penalty

    Redirects pass link penalties since 2013. In the past, there was this SEO trick that you could redirect a domain and get all the positive link juice, all the benefits while leaving the penalties behind. All that changed in 2013 with the Penguin 2.0. That means that all kinds of satellite domains or domains you bought for SEO and redirected in the past may have passed on penalties. Your site may have good links, but those redirected may pass a penalty. You need to run a Link Detox for each redirected domain.

    penalized domain redirect penalty

    The German retailer, Home24 suffered a dramatic traffic drop caused by redirects that passed a link penalty to them. You can read more about the Home24 Penguin penalty in our SEO case studies.

    Massive traffic drop because of redirects that carry a penalty